The 2013 Hyundai Veloster Turbo will start at $23,725 when it goes on sale in the U.S. The Veloster Turbo will get a 201-hp, 195 lb-ft of torque 1.6-liter four-cylinder engine that gets 38-mpg on the highway. Projector headlights with LED accents, fog lights, more aggressive body work, unique 18-inch wheels, leather sport seats and an upgraded suspension will all serve to separate the Turbo from the base Veloster.

The 2013 Hyundai Veloster Turbo will compete directly with the 2013 Fiat 500 Abarth 2013 VW GTI and 2013 Honda Civic SI, making the 200-ish horsepower small car segment suddenly sort of crowded.  The Veloster Turbo does have one distinct advantage over the competition in its styling.  Rather than a tarted up economy car like the Civic and Golf, the Veloster was designed from the ground up to be a sporty car and doesn’t have to share its body with beaters.  The Fiat is in that same boat, but I have a feeling that there aren’t many people cross shopping the Veloster and the 500 Abarth, given the very obvious styling differences.

Reports circulated yesterday that the Veloster Turbo’s price would be a measly $1,600 more than the base model, putting it under $20,000.  If that seems low to you, maybe you should ask for a la carte options from Hyundai like some Jalopnik commenters did yesterday with Mazda.  Unfortunately the current automobile selling climate doesn’t allow you to just check the boxes of whatever individual parts you want, so we have packages and trim levels, and the Turbo gets some extra stuff tacked on that buyers may want and Hyundai definitely wants to sell, to the tune of a $4,500 increase over the base price, according to The Inside Line.

Image via The Inside Line.