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2012 Hyundai Azera Will Start at $32,000

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Feb 14th, 2012 by Ross Edwards

The 2012 Hyundai Azera will start at $32,000 when it goes on sale this spring.  The newly redesigned Azera will cost $6,500 more than the 2011 model, so expect an impressive level of luxury from the Azera, similar to what Hyundai has stuffed into the Genesis Sedan and Equus.

2012 Hyundai Azera

A large part of the 2012 Azera’s massive price increase is that Hyundai is doing away with the idea of a base model Azera.  The only option on the full-size car will be a $4,000 tech package, according to Autoblog.  Features that are normally options like a navigation system and a backup camera will be included in the Azera’s price.  This means that the price increase over a similarly equipped 2011 Azera isn’t nearly as much as it seems. Still, it’s hard not to get sticker shock.

Hyundai hasn’t started claiming that the Azera is a 3-Series/ C-Class fighter at a fraction of the cost yet, like the company has done with the Genesis Sedan and Equus, but that’s probably because it isn’t a fraction of the cost.  It’s going to be a tough sell for Hyundai dealers to convince buyers of a $30,000+ car that they would rather have a Hyundai than a BMW or a Mercedes, no matter how many extra technological and comfort accessories are included.


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