With 2012 car models hitting American markets, analysts are looking at how big auto maker Toyota has angled for continued sales of their popular Prius line of hybrid cars. These fuel-efficient vehicles were on the market long before domestic auto makers started seriously selling hybrids, and the Prius remains one of the most prominent brands in its segment, which is really somewhat of an understatement, since so many American buyers still hear “hybrid” and think “Prius.” Toyota is hoping for more of the same with next year’s hybrid market, but some notable changes do apply to the 2012 model.

Some reviewers have remarked that Toyota’s strategy of providing only a minor redesign is a good one, noting that some more aggressive change-ups can actually disorient or dissuade a customer base. For the 2012 model year, it looks like Toyota has gone with a strategy of “more,” complementing the classic Prius design with a new array of optional features.

According to Car and Driver magazine, one of the new additions to the Prius is space. With up to 67 cubic feet of storage space, some Prius models for 2012 will accommodate drivers who need to get more stuff into the Prius hatchback design. As for style, 2012 Prius models will get new head and tail lights, and subtle changes to the front of the vehicle. What’s really notable to most reviewers is all of the additional gear that customers can expect as options for the 2012 models. According to Edmunds, even the base model 2012 Prius will come with items like a CD player, USB connection and wheel mounted audio and cruise controls and other conveniences. Reviewers at Green Car Reports add that there is much more that buyers can put into these innovative new vehicles. Possible extras will include items like a backup camera, satellite radio and navigation, as well as Toyota’s signature Entune system that will be offered on many 2012 Prius models. There will also be an advanced technology package for top trims that will include enhanced cruise control, a collision warning system and something called Lane Keep Assist. The latter items are part of a new phase in auto technology called augmented reality, where the car actually helps the driver to stay safe using GIS and other advanced spatial computing.

After delays caused by natural disasters in Japan, the 2012 Prius will soon be a fixture on American auto lots. Look for the best current deals, incentives and financing for these brand-new cars to get the newest take on a winning hybrid design.