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All New Ford Ranger Won’t be Sold in America

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Sep 27th, 2010 by Ross Edwards

Ford has released a teaser image of the all-new Ford Ranger that shows off the truck’s updated styling details. The new Ranger will have a large grill similar to the F-150‘s and will be 90 percent its size. That growth means the Ranger will finally catch up to other small pickups like the Toyota Tacoma and Nissan Frontier, but Americans won’t get a chance to drive it. When the new Ranger goes on sale in the rest of the world, the U.S. version will be discontinued. Because of the similarities between the new Ranger and the F-150, Ford has decided that selling the Ranger in America would steal sales from the F-150, so the Ranger will be cut from the company’s lineup, according to PickupTrucks.com.

New Ford Ranger Grill

Ford says that Ranger buyers are looking for a daily use pickup with good fuel economy. A four-cylinder Ranger gets 19-mpg city and 24-mpg highway. According to Ford, the entry-level V6-powered F-150 will get mileage close enough to that to make the Ranger unnecessary.

A full-size F-150 that has fuel economy around 24-mpg will be impressive, and at that point most buyers would probably choose the larger, more comfortable and more capable F-150 over the small Ranger.

The Ranger’s departure should make one company happy – Mahindra. Mahinda is the Indian company that is planning to launch its diesel engined small pickup in America soon. The Mahindra diesel pickup will get around 30-mpg, which is a lot more than the Ranger’s 24-mpg highway. With the Ranger gone, small pickup buyers are basically left with the choice between the Mahindra, when it finally goes on sale in America, and the Chevrolet Colorado.

If you’re a big Ranger fan and are planning to buy one, you should act soon to get yourself a new one, because in a couple years the compact pickup won’t be available.

Image via pickuptrucks.com


Posted in Ford, Fuel Economy, Future Cars | No Comments

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