Jul 22nd, 2010 by Dean Hightower
Lincoln has announced that the 2011 MKZ Hybrid will cost just $35,180, including all destination and delivery fees. That’s the same price as the 2011 MKZ V6, and $250 less than the Lexus HS250h, making the MKZ Hybrid a steal in the luxury hybrid segment. With pricing equal to the gasoline model, the 2011 Lincoln MKZ Hybrid might be the first hybrid that won’t get you into arguments with militant conservatives.
The usual argument against hybrids goes something like, ‘the technology is so expensive that it takes you 10 years to make back the extra cost in gas savings.’ Then you have to justify the cost of the hybrid as the price for weening America off foreign oil or saving the planet or as the price for being an early adopter of electric car technology. With the Lincoln MKZ, the hybrid version is the economical choice. The Lincoln MKZ Hybrid will get 41-mpg on the city and 36 on the highway. The V6 model gets 18-mpg city and 27 highway.
With 41-mpg and a normal luxury car look, it should be easy for buyers to pick the MKZ Hybrid. The gas-electric MKZ’s main rival will be the Lexus HS250h, and while the $250 price difference won’t sway anyone’s decision, the MKZ does get 6-mpg more than the HS250h. Plus, the MKZ looks like a normal luxury car, not a nicer version of the Prius.
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[…] 2011 Chevy Volt is priced in the same segment as the Lexus HS250h and the Lincoln MKZ Hybrid, so buyers looking for luxury more than frugality will have a tough choice. The Volt’s […]
[…] The Infiniti M35 hybrid’s pricing will probably be the biggest factor in the car’s success. American buyers have shown that they are willing to pay more for hybrid cars like the Prius, but luxury buyers are typically more interested in comfort than making a statement with their vehicle. Infiniti could be successful with the M35 hybrid is the company can manage to keep the close to the standard model, or even match what Lincoln did in making the MKZ hybrid the same price as the V6 model. […]