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Hyundai and Subaru Had Record Sales in 2009

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Dec 22nd, 2009 by Ross Edwards

This year was rough for automakers. A few companies closed while others had to lay off hundreds of workers to stay alive. Two companies managed to not only stay in business, but actually grew. Hyundai and Subaru both sold more cars in 2009 than 2008, according to Left Lane News.

Hyundai’s success is likely due to several factors. The Hyundai Assurance program allows anyone who buys a new Hyundai to return their car should they experience a significant financial hardship like the loss of a job. The Hyundai Accent is the least expensive car in America, which makes it a popular choice for frugal buyers. The Hyundai Genesis sedan is a legitimate luxury car that costs thousands less than the competition. The Genesis coupe’s light weight combined with its turbocharged four-cylinder engine and rear-wheel drive make it appealing to car enthusiasts.

Subaru’s lineup of all-wheel drive sedans and wagons are a great choice for people looking to downsize their massive gas-guzzling SUVs. The company’s reputation for reliability, off-road ability and attractive but not flashy styling means that Subaru cars are a good choice for families worried about being seen driving a new car while others are unemployed.

Hyundai’s market share in the United States grew from 3.1 percent in November 2008 to 4.3 percent in November 2009, while Subaru had a market share of more than 2 percent for most of this year.


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