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GM Looking for New Buyer for Saab After Supercar Company Pulls Out

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Nov 30th, 2009 by Ross Edwards

GM’s sale of the Saab brand to Swedish supercar company Koenigsegg has fallen through, but the Saab brand won’t be closed yet. Autoblog is reporting that Chinese automaker Beijing Automotive and Wyoming bank Merbanco are two of the potential buyers still interested in purchasing Saab.

Saab, like Saturn, has a strong following of passionate fans. And like Saturn’s fans, Saab aficionados watched with disappointment and despair as their brand was watered down with rebadged Chevrolets until there was no reason left to buy a Saab. Saab fans were disappointed by the direction the company took over the past few years, but not as disappointed as they’ll be if the historically quirky car company doesn’t get another chance with new owners.

As part of GM’s bankruptcy agreement, it planned to sell four poorly performing brands: Hummer, Saab, Saturn and the European car company Opel. The Saturn and Opel sales fell through and as a result, GM decided to keep Opel and close Saturn permanently. If a suitable buyer can’t be found for Saab, GM will be forced to either keep it and try to turn the brand, which is expected to lose hundreds of millions of dollars over the next few years, around or close it like Saturn.

The all-new Saab 9-5 has just begun production, which may make GM more likely to keep the Swedish brand on in order to recoup some of the design and engineering costs behind that car. GM could also keep the 9-5 and sell it with a different name under the Chevrolet, Buick or even Cadillac name.  Until GM makes an official announcement, Saab dealers and workers will be left wondering if they’ll be joining their former coworkers from Pontiac and Saturn in the unemployment line soon.


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