May 29th, 2009 by Ross Edwards
In 1984, John Schnatter sold his 1972 Camaro to buy pizza making equipment, and opened up the very first Papa John’s shortly thereafter. The business has done well and Papa John has become pretty wealthy, but something is missing. The hole in Papa John’s life can only be filled by that very same Camaro that he hocked to buy pizza supplies.
So Papa John is setting out on a road trip/ publicity stunt to find the Camaro he sold back in 84 and try to buy it from its current owner. The trip will be in another 2nd generation Camaro that John has built to mimic the one he sold.
Normally I wouldn’t report on such a blatant publicity stunt, but this story tugs at my heart strings. I too know what it feels like to love a vehicle irrationally. I want to see Papa John reunited with his car, so if you’ve got a ’72 Camaro painted gold with black stripes, with a sunroof and split front bumper, head on over to www.papasroadtrip.com, it might be worth $25 grand.
The Beginning of Papa John’s Trip.
Picture via Papasroadtrip.com.
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[…] Papa John set out a month ago on a road trip/publicity stunt to find the 1978 Camaro Z28 he sold to start the business back in the 80s. Originally Papa John offered $25,000 for his long lost Camaro, but apparently the search hasn’t been going as well as he’d hoped (or, if you’re a cynic, the publicity has been good). So John has upped the reward for his Camaro to $250,000. […]