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Jaguar Land Rover Cuts Production

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Sep 30th, 2008 by RJ Menezes

As a result of ever more falling sales in Europe, Jaguar Land Rover made the announcement that it is cutting production at its three plants in the UK. Production at Jaguar’s Halewood plant in northern England will stop for a week starting October 27. The company sites a falling demand for the Jaguar X-Type and Land Rover Freelander models built there.

Don Hume, Jaguar Land Rover’s director of corporate and government affairs, said: “We’re taking prudent action to match production to demand.”

Jaguar Land Rover is also cutting production at its Solihull factory, near Birmingham, England. The production will shift to one shift from two. The factory currently builds four Land Rover models. The factory’s autumn shutdown at the end of October has also been increased to two weeks from one week according to the company.

Castle Bromwich, which builds the XJ upper-premium sedan and XK premium roadster, haven’t been hit as hard as those models continue to sell very well. Intsead, the plant will have one non-production day per week.

Hume went on further to say; “There will be no job losses. Nothing further is planned at this time but the situation is under constant review.” As sales slumps start hitting other parts of the world, it’s up to manufactures like Jaguar Land Rover to adjust their productionplans to match.


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