Aug 26th, 2008 by RJ Menezes
BMW has recently announced they are hiking up pricing on all new 2009 BMW models due to ever rising costs. The company said the increases were “driven mainly by continually rising raw materials costs and ongoing exchange rate pressure,” in a statement released on Monday.
“The significant structural and economic changes in the marketplace are prompting all automakers to further refine actions to respond to those pressures,” said Jim O’Donnell, president of BMW of North America. “At BMW, we’re responding with a number of internal efficiency improvements to offset our increased costs so that we can keep this price increase modest.”
All 35 models will increase in price on average about 2.1%, but some models are affected more than others. For example, a BMW 128i coupe now starts at $30,025, including an $825 destination charge. That is a $600 increase over the base 2008 128i. On the other end though, the 2009 BMW M6 convertible starts at $108,325, including an $825 destination charge. That represents an increase of $1,370 over the comparable 2008 model!
While most BMW customers are now used to paying a premium for their “Ultimate Driving Machines”, even those people will feel a little put-off about the whole thing. It’s inevitable, like death and taxes. BMW’s will always be expensive.
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