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As Other Auto Manufactures Fall, Honda Rises…

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Jul 2nd, 2008 by RJ Menezes

The evidence is everywhere. Saddled with bad decisions, and horrible foresight, the U.S. auto industry is taking quite a thrashing nowadays. Did they actually think there was a sustainable future with gas-guzzling SUV’s and trucks?!? Well they were very wrong and many companies are finding themselves rethinking their entire future lineups.

One company though, has been right on the money all along. Honda has been pushing fuel-efficient cars since the company came to the States. The biggest car in their lineup is the Ridgeline large-lifestyle-truck thing. Though the Ridgeline indirectly competes with large trucks and SUV’s for potential owners, it’s powered by a fuel efficient V6 not a V8. In fact, a V8 isn’t even an option!

The result of all this was American Honda Motor reporting record sales in June while the rest of the industry was crying for mercy. Mostly, the reason was Honda’s fuel-efficient small-car lineup that includes the Honda Civic and Fit. The Acura division also said the TSX sedan posted its best-ever June sales results, and they’re gonna offer a diesel option soon.

American Honda posted total June sales of 142,539. That’s up 13.8 percent, setting a new record for that month. Total car sales at Honda set a new June record for the first time since 1990 at 97,639, which is up 34.2 percent compared with last year. The company also said its Fit posted its best month ever with sales of 10,003, up 100.5 percent! Meanwhile the neo-classic Civic hit a new June record as well. Civic sales (coupe and sedan, including Si) were up 23.1 percent to 39,967 total units sold.

So it seems while other auto manufactures didn’t have much future insight, Honda new exactly what was coming. Their fuel efficient cars are tried and true while other manufactures are just now getting deep into that technology. Seems in this department Honda is already a few steps ahead, and it shows.


Posted in Automotive, Diesel, Fuel Prices, Honda, Technology, Vehicle Sales | No Comments

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