This car is a Lincoln?! Really?! Wow, this was not expected from anyone. My grandmother drives a Lincoln, and the last time I was in one was when I took a ride in an illegal cab when I was in New York. When I think of Lincoln I think, “land yacht”, not “wow, that’s pretty.”

But the latter thought was exactly what went through my mind when I gazed upon the first released pictures of the new Lincoln MKS. This is a good looking car and it is a great return to form from a brand that has been sitting at the retirement village clubhouse for just a bit too long.

The last Lincoln to get people up and noticing was the rear-drive LS. It was suppose to be a BMW fighter (Hahaha, sorry guys, that was a good one…) and Lincoln really pushed it as an exciting Lincoln. The result? They barely sold and at the end of last year Lincoln quietly took the poor boy out behind the barn and ended it’s short life.

Well, here they go again. But this time there are no preconceived notions. This, they say, is where Lincoln’s future is heading.  They are finally just going to do their own thing. As my grandma says, “You can get old, or you can age gracefully…”

The new MKS gets a bored-out version of Ford’s corporate 3.5-liter V6. The MKS version displaces 3.7-liters and produces around 275hp and 268ft-lbs of torque. Respectable numbers indeed. It’s mated to the new 6-speed automatic that is shared with other Ford products.

But the real news is, like I said before, the styling. This is a Lincoln that people will actually, dare I say it, lust after. The new MKS has the potential to conquer buyers from different brands, which is really what Lincoln needs if it wants to survive in this millennium. Hopefully this design language spawns a lineup that will get people back into Lincoln dealerships, and not just because they are dropping grandma’s car off for an oil change.

Above: A Lincoln worth lusting over, who would have thunk it….