Kelley Blue Book is a trusted source for consumers. It’s Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.

BMW has always been regarded as a car that is highly recognized. This year they take home awards in two categories, Best Overall Exterior Design; and Best Exterior Design: Luxury Sedan/Coupe/Hatchback. These awards futher cement BMW’s reputation as a serious car manufacture.

Richard Brekus, General Manager, Product Planning & Strategy, BMW-NA, accepted the awards on behalf of the German automaker; “It is an honor to be the recipient of two Kelley Blue Book Brand Image Awards,” said Mr. Brekus. “From the iconic ‘kidney-shaped grill’ to the ‘Hofmeister Kink’ BMW designers work hard to consistently create refreshing designs that are new, yet retain the classic elements, luxury and style that consumers expect from BMW.”

The 2008 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book and Marketing Research’s own Brand Watch study. Brand Watch is an online brand perception tracking study which taps into over 12,000 new-vehicle shoppers annually on Kelley Blue Book’s website (kbb.com). The Brand Watch report provides a good look at new-vehicle shoppers’ perceptions of brands, and important factors driving their purchase decisions while they are in the shopping process. The results of an entire year of Brand Watch research and consumer opinions end up determining the 2008 Kelley Blue Book Brand Image Awards winners.

BMW’s presence is undeniable. Their designs evoke passion and performance while strictly adhering to certain family traits. When you see one on the road it’s instantly recognizable. That truly is brand image to it’s core.

Above & Below: You can look to the past or to the future, but a BMW is a BMW….