Jan 21st, 2008 by RJ Menezes
In a bid to close down a number of dealerships in certain regions, General Motors is preparing to make public a plan to encourage the creation of superstores in major metro areas that would carry every GM brand.
GM will be at next month’s annual convention of the National Automobile Dealers Association in San Francisco. While there GM will describe its efforts to collect all its brands under one roof and streamline it’s dealership network.
Mark LaNeve, GM’s vice president of vehicle sales, service and marketing said earlier this week, “We’ve got a big effort going on in the major markets.”
LaNeve dubbed the megastores “GM Collections” . They would allow GM to maintain a high profile in cities where real estate is costly. Domestic-brand dealers are selling because the real estate is more valuable than the franchise. That’s how bad it has become.
Many of the small local dealers are livid with the situation but nonetheless GM will hold steady to it’s course and hopefully put itself in some better waters.