Dec 20th, 2007 by RJ Menezes
The Chrysler Co. practically invented the Minivan segment when it introduced it’s first offerings in the segment over 20 years ago. It’s a segment that has been strong throughout the years and also quite lucrative for car manufactures, especially Chrysler.
Even though it has had a fruitful history, the minivan is sort of going out of style. This holds proof in the current situation over at Chrysler where the new minivans are receiving idle sales. They’re moving off the lots just not fast enough.
The company plans to idle its Windsor, Ont., minivan plant for two weeks in January in an attempt to reduce inventory, and it has put up to US$1,500 worth of incentives on the minivans.
A rebate of $1500 bucks already! I mean come on Chrysler. Maybe you’d build up some brand value if you did not put your new products on fire-sale right out of the gate. These cars aren’t even on the road practically and they are already on sale.
Even things like second row swivel seats and other “nifty” features can’t save the fact that at the end of the day it’s just another minivan, a soccer-mom-mobile.
Maybe thats the problem. The new minivans are great, but they are still minivans. People nowadays can choose between lots of options if they need a family hauler. Apparently they just aren’t picking minivans anymore.
This is your hint Chrysler….