Dec 2nd, 2007 by jbrown
No matter what planet you are from, no matter what sex, we all want that car that fits you. The one that when you see it you can instantaneously see yourself in that car cruising down I10. AutoPacific has discovered that “males own about nine out of 10 heavy-duty pickup trucks on the road”. And they also have discovered that women’s taste is a little more specific, women find themselves shopping for their prefect accessory at Saturn, Honda, and Volkswagen.
Now each dealer says that they do not make their cars based on what sex they want driving it, but nine out of ten truck drivers is a pretty strong statistic.
VW Spokesperson, Keith Price, “It happened more organically,” says Price, explaining that the car was initially launched to have dual appeal. After the New Beetle had been out for a few years, and sales data started piling up, VW marketers then found ways to benefit from its popularity among women — stylish designs cues and more feminine colors such as “gecko green” and “sunflower yellow.”
Perhaps Mars and Venus haven’t shared auto designs yet. Will these statistics ever change?