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Japanese Auto Manufacturers getting bigger in the USA

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Oct 1st, 2007 by hmcbain

In an age with ever increasing gasoline prices and crude oil trading at record levels ($80.00+ per barrel), why are Toyota, Honda and Nissan making their new vehicles bigger?  Because we Americans love big cars and don’t seem to care about the expenses.   

Take a look at any new car dealer lot and you will see that the majority of vehicles being displayed are trucks and SUVs. Japan manufacturers know this and are trying to infiltrate the last bastion of US auto makers – big vehicles. 

Toyota announced it’s redesigned Landcruiser for 2008 with more length and width as did Honda last week with its’ new and improved Accord. But being bigger is where the similarities with US auto makers end. The Japanese know all too well how they made their way into the US market – fuel economy and the 1973 oil crisis. The newer and bigger Accord has not lost any of its fuel economy, still a dream at 28 city and 34 highway for the I4 engine. So finally, it looks like maybe the American consumer can have it all – a big vehicle with great gas mileage.


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