Sep 27th, 2007 by jbrown
It seems women prefer Volvos to any other luxury brand, while men still go for sports cars, according to J.D. Power’s most recent study. The highest female ownership of any luxury model for 2007 through the month of August was the Volvo S40 sedan. What do the men want? The need-for-speed, Audi RS4. The non-luxury side, the most popular model for women was the Volkswagen New Beetle, with 58.3% of its buyers being women. The top non-luxury brand for women buyers was Suzuki.
“BusinessWeek tries to explore the “whys” of the numbers, but anytime you do that you’re looking for trouble. Meaning: We’re not going there. Keep reading for the top 10 luxury cars bought by women.”
I don’t blame Kicking Tires for not touching the why of it all. Men learn quickly, don’t question what women want.